When marketing your web site, one thing that should not be over looked is the traffic to be gained by having your web site visible to the search engines. Over 87% of users that visit web sites, come through from a search engine.

FirmSite design & build all our web sites to be search engine compliant. We recommend sound, affordable strategies to our clients that allow them to reap the benefits of good search engine exposure.

FirmSite are the experts in legal online marketing, we provide specialised search engine optimisation & marketing services for Australian legal web sites.

Google Adwords campaigns

Google are estimated to have 68% of the Australian search market. Guarantee that your web site appears in Google when perspective clients search on valuable keywords by using the Google Adwords program.

Google AdWords is an extremely effective means of drawing in highly targeted traffic to any firm's website. Effective account management is of critical importance, and to this end, Google recently introduced their Google Advertising Professional scheme to help identify individuals and companies with expert knowledge and experience of Google AdWords.

Our Accredited Google Advertising Professional will set your campaign up around the areas of practice you would like to target (receive more leads), by choosing the best keywords, writing compelling ads and setting the right bids. He will then regularly review and modify your campaign to keep it performing to its optimum level.

Once your campaign is nearing its end, your FirmSite account manager will report back to you with results and budget recommendations for the next campaign period.

FirmSite are the experts in legal online marketing, contact us today

Yahoo Search Marketing campaigns

Formerly known as Overture, Yahoo Search places your adverts in the Yahoo & Ninemsn web sites, which are estimated to have 23% of the Australian search market.

Yahoo Search is an extremely effective means of drawing in highly targeted traffic to any firm's website. Effective account management is of critical importance, our search engine specialist will set your campaign up around the areas of practice you would like to target (receive more leads), by choosing the best keywords, writing compelling ads and setting the right bids. He will then regularly review and modify your campaign to keep it performing to its optimum level.

Once your campaign is nearing its end, your FirmSite account manager will report back to you with results and budget recommendations for the next campaign period.

FirmSite are the experts in legal online marketing, contact us today

Search Engine Optimisation

Our search engine specialist will do an analysis of your web site to identify its strengths and weaknesses in regards to search engines. We will then advise you on the best possible ways to ensure your web site is indexed by the search engines and the costs involved in doing this. We will prepare a search engine report & strategy document before receiving your approval to proceed with the necessary steps to optimise your web site.

Costs & strategy will vary from web site to web site depending on variables such as;

• Programming code used to build your web site
• Navigation of your web site
• Content on your web site
• Your audience
• Search engines you wish to target
• Keyword phrases you wish to target
• Use of directories
• Use of cost per click programs

FirmSite are the experts in legal online marketing, contact us today