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Why have a web site unless it
can be found?
An important part of
having a web site is marketing the web site
once it has been built.
FindLaw FirmSites are marketed in 2 key ways:
1. The FindLaw Australia Lawyer
directory
FindLaw drives traffic to law firm web sites, utilising the
power of the FindLaw Lawyer Directory (with over 40,000
searches in FindLaw every month).
You have 2 options for listing your web site in the
lawyer directory:
-
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Top Spots for your Firm
(guaranteed top placings for searches by practice
category).
2. Search Engine Optimisation
/ Marketing
FindLaw also offers search engine
optimisation & marketing
services to maximise your chances of being found through
popular search engines such as Google, Yahoo & MSN.
Every FirmSite we build is meta-tagged and submitted
to search engines and our designs are created to be search
engine compatible. We will also advise you when your desired
design concept may in fact hinder your chances of being
indexed by the search engines.
But search engine optimisation is an ongoing process and many
advanced options can be used. The FirmSite team can take care
of very basic optimisation stratagies as well as very complicated
marketing campaigns /strategies. Part of the service is
knowing when exactly to do what and how far you need to go in
each circumstance.
Contact us now for more
information.
And even more ways to market
your site....
Remember to do these things as a basic rule:
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Add your web site address to all stationary and
business cards
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Make sure you list your web site in all advertising and
Yellow pages listings
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Add your web site address to your email
footer
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Advise the Law Society to add your web site address to
your listing
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Swap links with any organisation or business that you
do business with or refer work to that has a web
site. | 
